Banana Boat Campaign: Be Bold

Banana Boat Campaign: Be Bold

Banana Boat and advertising agency JWT from New York have released a very funny campaign recently.

The videos promote a sunscreen for men. The voice behind the camera, which by the way is hilarious, warns not to be reckless in the sun. If, for instance, you want to be bold in the sun, it will roast you like a chicken. The same goes, if you wish to mow your lawn shirtless. Fortunately, Banana Boat has got you covered.

Watch the videos and have a good laugh.


Agency: JWT, New York, USA
Executive Creative Directors: Sarah Barclay, Robert Frost
Creative Directors: Billy Faraut, Garth Horn
Chief Creative Officer: Jeff Benjamin
Planner: Hayley Parker
Head of Production: Lisa Setten
Senior Producer: Mustafa Imam
Producer: Rebecca Wilmer
Project Manager: Jennifer Schockett
Art Buyer: Bianca Escobar
Account Team: Claire Capeci, Ariel Stern, Erik Wagner, Julia Nawrocki, Stella Continanz

Leave a Reply

Your email address will not be published. Required fields are marked *