Baldent Video: Chewing Gum Makes You Attractive

Baldent Video: Chewing Gum Makes You Attractive

Baldent and advertising agency Del Campo Saatchi & Saatchi have pulled off this cool experiment.

The video says that there is a stigma attached to chewing gum, that is repulsive to parents or potential employers. The creatives have made an experiment in Museum of Contemporary Art in Buenos Aires, which featured identical twins. The visitors were asked what they thought about the twins: which one seemed to have more actual and imaginary friends? Which one gets invited to the parties? Which is a bad cop? Which boss would give you a raise? Which would fire you when asked for a raise? Which has a better sex life? Which doesn’t tip? Which cop enjoys giving a ticket? The twin who was chewing gum made a better impression and got 73% positive reactions!

Watch the video and tell what do you think about it.


Agency: Del Campo Saatchi & Saatchi
Client: Beldent
ECD: Maxi Itzkoff
ECD: Mariano Serkin
CD: Juan Pablo Lufrano
CD: Ariel Serkin
CD: Ammiel Fazzari
CD: Matias Eusebi
CD: Adrian Aspani
CD: Consuelo Gimenez Uriburu
Prod. Co.: Agosto Buenos Aires
Director: Diego & Vladi
2nd Unit: Pato Martinez
Installation Artist: Guillermo Marconi
EP: Luli Kramer
EP: Chris D’Amico
Postproduction: La Posta
Sound Design: Tres Sonido
Music: Circle of Sound

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