New Bacardi Commercial (a short film to be exact) titled “The Bat” is a part of celebrations of the arrival of Halloween.
“The Bat” showing us what happens when a woman decides to not wear a costume for Halloween.
Campaign also supported by Bacardi website. Through the website you can follow the mark on social networks like Twitter and Facebook, to know about the Halloween partys that take place closer to you and also give some recipes for drinks themed as “Bat Bite Shot Drink,” “Scream” or even one called “Zombie”. Also visitors of the website can download Halloween themed wallpapers. With this campaign Bacardi positioning itself as the right drink for your party.