Axe Video: Make Love, Not War

Axe Video: Make Love, Not War

Axe and advertising agency BBH from London have released this amazing video spot recently.

The commercial shows the tyrants and warriors, in whose hands the worldly peace is. The video follows them in action: only one moment separates them from pushing a fatal button. However, the video turns everything upside down and makes an idyllic end to the story. The spot has become an online success and was watched over 2,5 million times on YouTube in a few days!

Watch the video and tell us if you liked it.


Agency: BBH London
Client: Axe
Director: Rupert Sanders
Production Company: MJZ

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