Axe Commercial: Schedule

Axe Schedule - Dormitory

Axe Schedule - Dormitory

As wrapping the female students’ dormitory in the shape of calendar and using Axe for a month throughout March, they aimed for the expression that a new female can be met on a daily basis, to promote the brand image and preference for Axe.

Released: May 2009
Advertiser: AXE
Brand name: AXE Deoderant
Agency: When Gee, Seoul, South Korea

Creative Director: Tai-il, Lee
Art Director: Jeong-gon, Kang
Designer: Mi-sun, Kim
Copywriter: Jong-hwan, Choi
Production Manager: Seong-kuk, Jeon

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