In February Unilever launched a campaign for Axe ‘Hair Crisis Relief’ to support the new range of hair products. The campaign sees 100 girls in a warehouse monitored by CCTV, taking it in turns to judge the hair of users who have uploaded pictures of themselves.
You upload a photo and the girls move to the ‘Yes’ side of the room or the ‘No’ side depending on how good is your hair style.
Released: February, 2009
Product: Axe – Hair Crisis Relief