AXE Commercial: Young & Mature

AXE Commercial: Young & Mature

AXE and advertising agency Ponce Buenos Aires have released this beautiful video ad recently.

The brand have launched their concept Young/Mature, which might be attractive for the guys and not so much forthe girls. However, the video is really lovely. The creatives used stereoscopic 3D technology and developed two stories, that run simultaneously. If you find it hard to watch, close one eye.

Check out the video and share your opinion about it.

 

Credits
Agency: Ponce Buenos Aires
Client: Axe
Executive Creative Director: Ricardo Armentano
Executive Creative Director: Luigi Ghidotti
Creative Director: Mario Crudele
Creative Director: Lucas Cambiano
Art Director: Pedro Losada
Copywriter: Nicolas Zarlenga
Planning Director: Marina Pen
Brand Planner: Matias Asencio
Integrated Communications Director: Hernan Zamora
Project Leader: Natalia Benincasa
Integrated Communications Assistant: Maria Florencia Gioia
Programmer: Jorge Restifo
Head of TV Dept: Robert Carsillo
Agency Producer: Brenda Morrison Fell
Production Company: Landia
Director: Maxi Blanco
Executive Producer: Claudio Amoedo
Production Director: Diego Dutil
Photography Director: Marcelo Lavitman
Editor: Pablo Colella
Post Production: Che Revolution Post
Music: George Barnett
Sound: Elefante Resonante

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