Axe Commercial: Finding Susan Glenn

Axe Commercial: Finding Susan Glenn

Axe and director Max Greenfield have made a six series campaign about Susan Glenn that featured in the brand’s previous commercial.

The video features Greenfield himself talking to a camera. He has recently broken up with his girlfriend and decided to go for non existing Susan Glenn. Susan is a metaphor for a woman a man cannot have. Max even dares to call her, but that leads to a broken phone. And soul, probably. The video is a ‘home made’ style.

Check out this funny ad and tell us what do you think about it.


Client: Axe
Director: Max Greenfield

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