Axe and advertising agency 72andSunny from Amsterdam have released this cool spot recently.
The video promotes Axe – a fragrance that provides men with confidence. The spot features all sorts of men, with all sorts of bravado. They have swagger, which is not repulsive though, but very attractive instead. Just like it suppose to be.
Watch the video and have a good laugh.
Agency: 72andSunny, Amsterdam, Netherlands
Executive Creative Director / Copywriter: Carlo Cavallone
Creative Directors / Copywriters: Laura Visco, Emiliano Trierveiler
Production Company: Division
Director: François Rousselet
Executive Producers: Peter Montgomery, Jules de Chateleux
DoP: Nicolas Loir