Audi Commercial: Swan

Audi Commercial: Swan

Audi’s newest ‘The Swan’ by BBH London tells the story about Audi transformation. Black and white video demonstrates the great evolution from an old edgy vehicle to the newest stunning and aerodynamically efficient car of today. Directed by Joaquin Back, this beautiful commercial shows how an ugly duckling turns into graceful Swan. The music and a style of a video reminds 1920’s – the beginning of the first Audi production series.
“Some references were provided by and discussed with Director Joachim Back and DP Jan Velicky,” explained Jean-Clement. “In this particular case it was essential to not do too much and stick to what gives the images its authenticity particularly the right amount of contrast. The hand cranked effect was done in camera.”

Credits
Advertising Agency BBH, London, UK
Director Joachim Back
Executive Creative Drector Nick Kidney
Executive Creative Director Kevin Stark
Creative Matt Doman
Creative Ian Heartfield
Producer Jeremy Barnes
DoP Jan Velicky
Sound Factory
Agency Producer Ruben Mercadal
Post production Jean Clement Soret @ MPC
Post production Jay Bandlish@ The Mill
Editing Company The White House

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