Audi have found another way how to position themselves as a car manufacturer which makes cars that are especially pleasurable to drive. The new TV spot shows how a driver of a car transporter drives new Audi A5 cars one by one instead of driving the transporter loaded with these cars.
Advertising Agency: Bates United, Oslo, Norway
Creative Director / Art Director: Thorbjørn Naug
Copywriter: Ola Øvrelid
Photographer: Gaute Gunnari