Audi A1 Ad Campaign: The Next Big Thing

Audi A1 Ad Campaign: The Next Big Thing

Audi has launched an ad campaign for the new Audi A1 model which is going to be on sale in continental Europe in the summer of 2010. The campaign will feature 6 episodes of a movie called ‘The Next Big Thing’. The main characters in the movie are played by Justin Timberlake and Dania Ramirez. There are two episodes available on the Internet so far.

Episode 1:

Episode 2:

Agency: Heimat, Berlin
Production Company: Acen, Stockholm; Tempomedia, Berlin
Director: Henrik Sundgren
Agency: HEIMAT, Berlin
Chief Creative Officers: Guido Heffels, Jürgen Vossen
Head of Strategy: Andreas Mengele
Creative Director: Myles Lord
Art Director: Carsten Schubert, Michael Dunlap, Jue Alt
Copywriters: Nikolai Diepenbrock, Stephen Quell
Additional credits: Ole Vinck, Ove Gley, Benjamin Mohr, Eric Prautsch
Production company: Acne, Stockholm; Tempomedia, Berlin
Written by: Henrik Sundgren & Justin Britt Gibson
Executive Producer: (Acne) Richard Bjorlin & Fran McGivern
Production Company: Executive Producer / Partner: (Tempomedia) Vera Portz
Producer: Christopher Keks
Producer: Leanne Amos
Director of Photography: Crille Forsberg
Episode & Longfilm Editor: Joakim Pietras
Sound: Bob Isreal
Online, VFX and 3D: Digital District
VFX supervisor / Lead Flame Artist: Philippe “Falap” Aubry
3D/SFX: Florian Rihn, Karim Keddache, Thomas Marqué
3D / Rendering: Nicolas Belin, Ronan le Fur
3D: Adrien Clément, Laurent Harduin, Nicolas Vion, Guillaume Nadeau, Kevin Monthureux
Compositing: Amandine Moulinet, Gregory Paraige, Aurélien Teurlai, Antoine Vierny, Lynda Tranchier, Jeremy Pierre
Grading and online: The Chimney Pot
Original music: Torpedo
Sound design and original score: Plop Production
Music Supervisor, Score Composer and Mix: Lasse Sander
Sound Design Mats Blomberg, Lasse Sander

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