AT&T and advertising agency BBDO from New York have released this affective video ad lately.
The video was shot by legendary director Werner Herzog, known for his driven personality and amazing movies. And AT&T is known for releasing videos, that feature kids and that everybody loves. This time, however, the spot raises awareness about driving and texting, as we see a young boy Xzavier, who got hit by an irresponsible driver.
Watch the video and spread the word.
Agency: BBDO New York
Chief creative officer: David Lubars
Executive creative directors: Erik Fahrenkopf, LP Tremblay
Creative director/copywriter: Peter Albores
Creative director/art director: Hunter Fine
Group executive producer: Julie Collins
Producer: George Sholley
Executive music producer: Melissa Chester
Director: Werner Herzog