Asus Commercial: Transformation Day

Asus Commercial: Transformation Day

Asus and Bates CHI&Partners have released this awesome video spot recently.

To promote the brand new Transformer Book Trio, the creatives have pulled off a fun ad, where a guy, who is using this new product, gets into all sorts of trouble – but the most of them are very exciting! The new Asus is all about transformation – just as this guy’s new life.

Writer Leo Poloniecki said: „With a four-day shoot in Vancouver, including a cast of owls, snakes, cougars, contortionists and card-sharks, this was certainly a Hollywood-style production. I believe it was the first TV commercial shot using the new MoVI camera rig, allowing for more mobility and flexibility – coincidentally echoing one of the advantages of the Asus Transformer Book Trio.”

Watch the spot and tell us if you liked it as much as we did.


Agency: Bates CHI&Partners

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