Apple Video: Smart Cover

Apple Video: Smart Cover

Apple and advertising agency TBWA\Media Arts Lab have released another amusing video.

Lately Apple has launched many new products and, therefore, stylish videos. After releasing commercials, that promote iPad Mini Piano and Macbook Pro, this one, presenting iPad Mini, came along. This one is probably the most entertaining one of all.

Watch the video and tell us what do you think about it.


Agency: TBWA\Media Arts Lab, USA
Chief Creative Officer: Duncan Milner
Executive Creative Directors: Eric Grunbaum, Steve Turner
Associate Creative Director / Art Director: David Zorn
Associate Creative Director / Copywriter: JD Jurentkuff
Senior Copywriter: Krista Wicklund
Senior Art Director: David Smith
Art Director: Jula Böhm
Executive Producer: Eric Voegele
Agency Producers: Alejandra Ravassa, Ben Bragg, Trang Huynh
Production Co: Green Dot Films
Directors: Mark Coppos, Rebecca Baehler
DP: Fernando Cardenas
Editorial Co: Nomad Editing Company
Editor: Stu Silverman
Post Co: Mass Market
Flame Artist: Kim Stevenson, Drew Downes / Mass Market
Colorist: Dave Hussey / Company 3

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