Apple and its lead advertising agency TBWA/Media Arts Lab have launched the new campaign recently.
The first video is a beautiful digital simulation, which provides us with Apple’s philosophy. Starting with an idea, the innovators try to perfect their creations so that they would inflict particular feelings in the users. The second ad shows how it works out in practice. Really nice work, simple, stylish – very Apple.
Watch the videos and tell us if you liked them.
Agency: TBWA/Media Arts Lab