A brand new Apple Siri campaign brings you with Hollywood stars Samuel L. Jackson and Zooey Deschanel.
In Jackson’s video, he uses Siri to help prepare a dinner for his “date night” and asks Siri to “find a store that sells organic mushrooms for my risotto”.
In Deschanel’s video it is raining so she asks Siri to find someone to deliver tomato soup. Then, she asks Siri to remind her to clean up — tomorrow — and then to play “Shake, Rattle and Roll” so she could dance today.
The new commercials were launched last Monday. It’s classic Apple style – simple, clear and fresh.
What do you think of the vidoes? Don’t hesitate to comment.
Client: Apple iPhone (Siri)
Agency: TBWA\Media Arts Lab
Chief Creative Officer: Duncan Milner
Executive Creative Directors: Eric Grunbaum, Scott Trattner
Group Creative Director: Chuck Monn
Creative Director: Chris Ribiero
Associate Creative Directors: Niraj Zaveri, Mark Sloan
Copywriters: Kevin Butler, Brooks Jackson
Agency Producers: Mallory Gordon, Stephanie Gocke, Trang Huynh
Production Company: Hungry Man Films
Director: Bryan Buckley
Director of Photography: Scott Henriksen
Editorial Company: Nomad Editing Co.
Editors: Jared Coller (“Rainy Day”), Glenn Martin (“Date Night”)
Postproduction Company: The Mill
Lead Flame Artist: Phil Crowe
Colorist: Adam Scott