Apple’s Macintosh commercial: 1984 “Big Brother”

Apple - 1984 - Big Brother - Superbowl commercial

On January 22, 1984 during the third quarter of the SuperBowl, Apple broadcast one of the most famous television commercials of all time which is now considered a masterpiece in advertising. This commercial was an allusion to George Orwell’s novel “1984″, which described a dystopian future ruled by a televised “Big Brother”. The ad featured a procession of soulless drones trudging into a large room to listen to the unquestioned words of their dictator whose face is being projected on a large screen.

Moments later, a beautiful woman bounds into the room, evading capture by armed guards by only a few meters, and hurls a large hammer into the screen that explodes in a dazzling display of light. The commercial concludes with text which reads: “On January 24th, Apple Computer will introduce Macintosh. And you’ll see why 1984 won’t be like 1984.” And so we were introduced to Appleā€™s new weapon to take on the monolithic IBM.

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2 Comments

  1. Zenpaganwarrior

    Saw this at age 12 during the ’84 Super Bowl. I remember the profundity and impact of it, which hasn’t gone away, and seems to increase with time. Ridley Scott directed (he got his start in advertising). Not a surprise there–his dark yet visually stunning technique was perfect for Apple. One of the great pairings of all time.

    Thanks for posting!

  2. Piggles

    Is it just me or did Hooters get the idea for their waitress’s outfits from this commercial?

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