Apple and production company Anonymous Content have released a new video.
The elegant spot reveals a brand new product from the Apple family – iPad Air is as thin as the pencil. However, it holds the power one wouldn’t expect from such a small thing. The creators compare its simplicity to the one of a pencil and takes us to a journey, which disposes the work that has been made by this small tool. Very nice ad!
Watch the spot and tell us if you liked it.
Production Company: Anonymous Content
Director: Malcolm Venville
Sr. Executive Producer: Eric Stern
Editorial: Rock Paper Scissors
Editor: David Brodie
Executive Producer: Carol Lynn Weaver