Apple and advertising agency TBWA\Media Arts Lab have launched a brand new campaign to promote Mac.
Three video commercials below feature a computer genius, who saves the day. Since Apple is putting a lot of effort to promote Siri, it feels like it does not care about promoting Mac so much. The reviews for the campaign are very poor. Apple’s competitor Dell has also launched a beautiful video “Meet Annie” recently, which received a much better approval from the audience.
Nevertheless, we find the videos amusing and the “genius” is really charismatic and fun to look at.
See the videos yourself and tell us what you think about them.
Advertising Agency: TBWA\Media Arts Lab, USA