Ancestry.co.uk is the UK’s Number One Lifestyle-Family website. The Ancestry network of nine family history websites offers members access to four billion family history records and an online community of over one million people actively researching their family history. The UK family history website has grown its subscriber base to more than 200,000 since 2004, making it one of the largest online subscription businesses in the UK.
Recently Ancestry.co.uk has launched its first television advertising campaign to target adults aged 45 and more. The ad is depicting people in period dress waiting in modern surroundings to be found by their living descendants.
“We have now reached the right time in the growth of our business to introduce TV-led brand advertising, “ said Ancestry.co.uk Managing Director, Olivier Van Calster.
“We are confident that it is the correct media through which to build our brand and business, and especially given that the UK has been the pioneer of fact-based family history television content with programmes such as the internationally franchised ‘Who Do You Think You Are?’, now in its sixth year and a strong reminder of the ongoing interest in UK family history.”
Agency: Hurrell Moseley Dawson & Grimmer
Copywriter: Al Moseley
Art Director: John Messum
Production Company: RSA
Director: Barney Cokeliss
Post Production Company: Golden Square
Audio Post-Production company: Grand Central