Anador and advertising agency Borghi/Lowe from Sao Paulo have released this funny campaign.
The commercials promote painkillers against not so funny problem at all – a headache. However, the creatives managed to squeeze a quip even on that kind of issue. The first video features a couple, who is talking about their pregnant neighbor. But after a while the action rewinds like a tape and the father realizes, they are talking about their pregnant daughter.
The second ad features a worker, who also has a confusing conversation with his boss. Apparently everything turns into a headache when you have a headache.
Watch the videos and tell us if you liked them.
Agency: Borghi/Lowe, Sao Paulo, Brazil
Creative Directors: Fernando Nobre, Fabio Brigido
Art Director: Piu Afonseca
Copywriter: Pedro Corbett
Executive Creative Directors: Jose Borghi, Fernando Nobre
Production company: Cine Cinematografica
Film Director: Felipe Mansur
Producer: Team Cine
DoP: Fernando Oliveira
Scenography/production art director: Paulinho Ribeiro
Post-production: Cine X
Editors: Rodolpho Ponzio, Felipe Mansur
Sound Company: Saxsofunny
Sound Design: Cezar Brandão
Agency Producers: Marcia Coelho, Fabiola Thomal