Amnesty International TV commercial “Dog’s Life” is about how fast the social injustice is growing in Europe (and Portugal, to be more specific). With the economic crisis and with so many people loosing their jobs, everyone – politics, journalists, NGS, society in general – should discuss this issue very seriously.
Portuguese Hollywood star Joaquim de Almeida (“24”, “Desperado”, “Clear and Present Danger”), was very touched by the project and agreed to do all the voice over in the spot.
One last note: the dog that appears on the spot is a canine star, one of the most requested “animal actors” in Europe, and was flown specially to take part in the spot.
“The problem is not animals living like people, but so many people living like animals.
Amnesty International. United against poverty and social differences.
Released: August 2009
Advertiser: Amnesty International
Brand name: Amnesty International
Agency: Fuel Lisbon
Advertising Agency: Fuel Lisbon
Creative Director: Marcelo Lourenço, Pedro Bexiga
Art Director: Pedro Bexiga
Copywriter: Marcelo Lourenço
Director: Rita Nunes
DOP: André Schankovsky
Art Director: Artur Pinheiro
Stylling: Carlos Soares
TV Producer: Miguel Barbosa
Accounts: Sergio Resende, Joana Gomes Pedro