American Signature Commercial: It’s One Bed… Steve

American Signature Commercial: It’s One Bed… Steve

American Signature Furniture and advertising agency Translation have released this hilarious campaign recently.

The first video features a couple, who has just purchased a chaise. Lady is literally losing her mind over it, repeating “chaise” in an exalted manner. The second spot features a man, who has his own very funny version of business and pleasure. While he is figuring these things out, his partner puts him into place. Or more accurately – to his side of the brand new bed.

Watch the videos and have a good laugh.


Agency: Translation
CEO: Steve Stoute
Client: American Signature
CCO: John Norman
President: Nils Peyron
ECD: Marc D’Avignon
ECD: Jay Berry
ECD: Eric Kallman
ECD: Chris Valencius
Partner, Group Strategy Director: John McBride
ACD/Copywriter: Katherine O’Brien
ACD/Art Director: Kasia Haupt Canning
Executive Producer: Peter Ostella
VP/Account Director: Daniel Mize
Production Company: Dummy
Director: Harold Einstein
Director of Photography: Sam Chase
Executive Producer: Eric Liney
Line Producer: Eric Liney
Editorial Company: Mackenzie Cutler
Editor: Dave Anderson
Assistant Editor: Pamela Petruski
Post Executive Producer: Sasha Hirschfeld
Post Producer: Evan Meeker

There is 1 comment for this article
  1. Ruth Kamenski at 6:55 AM

    Its one bed Steve.

    It appears on the last rollover Steve’s fly is down and his white undies are poking through. No one caught that in the production of the commercial? Or maybe he is hopping for pleasure on the business side of the bed. Just saying.

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