American Express OPEN is issuing a rallying cry for small businesses to “Start Booming” by launching a national advertising campaign that features real and inspiring business owners.
Booming is a celebration of small business success. Booming is a mindset. It’s about more than how a business is doing, it’s about how a business is running. It’s a more enlightened, modern way of doing business.
Despite the turbulence of the past two years, many small business owners still display a sense of optimism, which fuels them to find new ways to be successful. The essence of this optimism is illustrated in “Reveille,” the first TV advertisement in the campaign which you can watch below.
American Express OPEN TV Commercial: Reveille
This spot introduces the idea of “Booming” and shows the daily lives of “Booming” business owners across America who are reinventing business to revive the economy.
“Booming” advertising campaign will include print, online and TV advertisements.