AMC and advertising agency Relevant have released this terrifying prank recently.
The spot promotes a favorite TV show “Walking Dead”, therefore it had to feature zombies. The actors had a complete makeover and turned into the horrifying creatures. They hid under a pavement and scared the pedestrians in Manhattan. Instead of a casual trailer, the company had pulled off a hilarious prank to introduce the season 4, which was resumed this Sunday. Nice!
Watch the video and have a good laugh.
Executive Creative Director: Ian Cleary
Executive Producer: Tony Berger
Creative Director: Jody Feldman
Producer: Bari Henderson
Account Manager: Claire Annas