Ambi Pur has just released new print ads for its Absorbs Odours called “Tulip”, “Peony” and “Rose”.
The prints are beautiful combination of products qualities. Nice flowers present the nice scent of Ambi Pur. But more than the real Tulip, Peony or Rose, these scents do not only smell good – they absorb odours from the environment. Therefore the tulips have something inside of them – absorbed fish, garlic or cheese. And that is creatively made obvious in the pictures below.
The ads were made by Russian advertising agency Grey.
Advertising Agency: Grey, Moscow, Russia
Creative Director: Eldar Gincharadze
Creative Group Heads: Alina Mironicheva, Julian Suetin
Art Director: Julian Suetin
Copywriters: Ildar Agapov, Irina Bykova, Irina Denisenko
Illustrator: Konstantin Portnoy