Always Commercial: Like a Girl

Always Commercial: Like a Girl

Always and director Lauren Greenfield have released this inspiring video, which has become a viral sensation last week.

Kids of all ages were asked to do things like a girl: run like one, throw like one, fight like one. Boys and teenage girls delivered a stereotypical image of a powerless, helpless, slightly silly person. But something changed when younger girls were given the same task. They fought like the fighters, ran and threw like the champions. Apparently, the image of a girl shifts, when they hit the puberty.

Watch the video and fight the sexism.


Director: Lauren Greenfield
Agency: Leo Burnett, Chicago

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