Always and advertising agency Leo Burnett have released this cool spot.
The brand has asked girls about the emojis. Today we all use them. However there are not enough of them, that would express their emotions accurately. The feminine emojis are pink and about beauty and lipsticks. The brand stands against that.
Watch the video and share your impressions with us.
Agency: Leo Burnett, Chicago, USA
Executive Creative Director: Nancy Hannon
Creative Directors: Natalie Taylor, Isabela Ferreira
Art Directors: Jin Yoo, Amanda Mearsheimer
Copywriter: Garrett Vernon
Production Company: Pulse Films
Director: Lucy Walker
Producers: Adine Becker, Andrea Friedrich
Executive Producer: Tony Wallace