ALS Foundation Campaign: I Have Already Died

ALS Foundation Campaign: I Have Already Died

ALS Foundation Netherlands and Amsterdam’s advertising agency Publicis have launched this video campaign „I Have Already Died“.

Amyotrophic lateral sclerosis or Lou Gehrig’s disease rapidly damages motor neurons so it causes weakness, muscle atrophy, difficulty speaking, difficulty swallowing, decline in breathing ability and other disabilities. The video features two people who ask to support the ALS studies. The campaign was launched as soon as they have died from the disease.

Watch this shocking video and support the ALS Foundation.


Advertising Agency: Publicis, Amsterdam, The Netherlands
Executive Creative Directors: Marcel Hartog, Jeroen Van Zwam
Copywriter: Marcel Hartog
Art Director: Jeroen Van Zwam
Designer: Dave Fransen
Director: Olaf van Gerwen
Accounts: Marcella van Holten, Michiel van der Linden
Creation: Marcel Hartog, Jeroen van Zwam
Design: Dave Fransen
Photography: Lukas Göbel
Sound: Robin Schlösser / Studio De Keuken
Strategy: Gert Jan Hafkamp

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