Alivia Foundation and advertising agency DDB from Warsaw have made this affective video ad lately.
The spot raises awareness about a good cause: cancer foundation. The video features a digital beast – cancer. The monster is being attacked by a Alivia Foundation’s sent savior. However, the end of the fight depends on money: the more support pink savior receives, the bigger hope to save a patient is. The video and the music tune are very affective, indeed.
Watch the video and spread the word.
Agency: DDB, Warsaw, Poland
Creative directors: Zuzanna Duchniewska, Maciej Waligóra
Art director: Maciej Twardowski
Copywriter: Michał Desowski
Project manager: Katarzyna Seyfried
Account: Magdalena Różycka
Script: Maciej Twardowski, Michał Desowski
Postproduction house: Platige Image
Director: Damian Nenow
Art director: Kamil Pohl
Concept art: Kuba Jabłoński
Rendering supervisor: Michał Gryń
Compositing: Manuela Balk, Dennis Nikolayenia
Producer: Justyna Supernak
Sound director: Jakub Pietrzak / studio Box Postproduction
Music: Archive / „Fuck you”