New commercial promoting the Alfa Romeo Mito. The Alfa Romeo MiTo is a three door sporty supermini officially introduced on 19 June 2008.
Spot produced by Stefania Odero (the Buddy Film) and directed by Alex & Steffen (the Spy Films) titled “Space Invaders”. As its name from the commercial says, “Space Invaders” is a tribute to the famous arcade game, showing how the car saves fuel and reduces pollution in a real battle stuck on top of a building.
Space Invaders is an arcade video game released in 1978. Space Invaders is one of the earliest shooting games and features two-dimensional graphics. The aim is to defeat waves of aliens with laser cannon and earn as many points as possible.
Released: October 2009
Advertiser: Alfa Romeo
Brand name: Alfa Romeo Mito
Agency: Saffirio Tortelli Vigoriti
Agency: Saffirio Tortelli Vigoriti, Italy
Producer: Stefania Odero, Buddy Film
Directors: Alex & Steffen
Production: Spy Films, Toronto, Canada
Post production: Unexpected
Music: Flavio Ibba