Aldi and advertising agency BMF from Australia have released this funny campaign recently.
The videos feature a speaker, who teaches the audience how to become a winner, a successful entrepreneur and an example to others. Apparently, the straight path to success hides in cheese! And powder. The taste of the creamy cheese will allegedly motivate his students and turn them into top leaders.
Watch the videos and have a good laugh.
Agency: BMF, Australia
Executive Creative Directors: Carlos Alija, Laura Sampedro
Creative Directors ALDI: Alex Booker, Philip Sicklinger
Art Director: Bradley Averill
Copywriter: Jonty Bell
Group Account Director: Jonny Bucknall
Account Director: Aisling Salmaggi
Account Executive: Siena Shuttler
Strategy Planner: Ali Tilling
Director: Trevor Clarence
Production Company: Jungleboy
Producer: Sarah Nichols
Post Production: Method Studios
Editors: Drew Thompson, Mark Bennett
Sound: Rumble Studios
Agency TV Producer: Mel Herbert
Agency Art Buyer: Rachel Lounds
“Photographer: Mat Baker
Stills Production Company: Louis & Co
Media Planning / Buying: Maxus