AIDES and advertising agency TBWA from Paris have released this hysterical video ad.
The French HIV organization raises our awareness about protection, once again. The creatives have pulled off a funny scenario, which encourages women to also take care of protecting themselves and their partner. See why.
In the beginning the voice says: Recent studies show that a man’s IQ decreases as he gets undressed. In the end: So ladies, when he is getting down, you might think for both of you. Get him dressed.
Watch the spot and have a good laugh.
Agency: TBWA Paris
Creative Director: Jean-François Goize
Art Director: Mohamed Bareche
Copywriter: Daniel Perez
Agency Producer: Carnibird
Producer: Sam Fontaine
Post Producer: Romain Gingembre
Head of TV: Maxime Boiron
Director: Daniel Perez
Chief Camerman: Steeven Petiteville
Production Manager: Thomas Lepeutrec
Stylist: Agathe Wesolek
Editor: Bruno Tracq
Flame Artist: Vincent Heine
After Effects: Cedric Morellon
Music: RZA & The Black Keys
Sound Producer: Valery Pellegrini @ Else
Sound Design: Anais Khout @ Else