AIDES Video: The Less Clothing, The Lower The Man’s I.Q.

AIDES Video: The Less Clothing, The Lower The Man’s I.Q.

AIDES and advertising agency TBWA from Paris have released this hysterical video ad.

The French HIV organization raises our awareness about protection, once again. The creatives have pulled off a funny scenario, which encourages women to also take care of protecting themselves and their partner. See why.

In the beginning the voice says: Recent studies show that a man’s IQ decreases as he gets undressed. In the end: So ladies, when he is getting down, you might think for both of you. Get him dressed.

Watch the spot and have a good laugh.


Agency: TBWA Paris
Client: AIDES
Creative Director: Jean-François Goize
Art Director: Mohamed Bareche
Copywriter: Daniel Perez
Agency Producer: Carnibird
Producer: Sam Fontaine
Post Producer: Romain Gingembre
Head of TV: Maxime Boiron
Director: Daniel Perez
Chief Camerman: Steeven Petiteville
Production Manager: Thomas Lepeutrec
Stylist: Agathe Wesolek
Editor: Bruno Tracq
Flame Artist: Vincent Heine
After Effects: Cedric Morellon
Music: RZA & The Black Keys
Sound Producer: Valery Pellegrini @ Else
Sound Design: Anais Khout @ Else

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