Aides Campaign: Guns

Aides Campaign: Guns

TBWA Paris has made this strong ad campaign raising our awareness in handling Aides.

The video features people in various situations taking an implied gun. There is no actual gun, they would just cross their fingers so that it implies it. The video presents idea, that if the danger is invisible, it does not mean there is none. But today we all have a weapon to fight Aides. If everybody would take a simple Aides test, it would be easier to control the terrible disease.

Watch the video and tell us your opinion about it.


Agency: TBWA Paris

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