Adidas Commercial: The Inner Workings

FreeDarko, a leading blog voice within the world of hoops and author of The Macrophenomenal Pro Basketball Almanac, has partnered with adidas on two fully animated videos highlighting the inner-workings of Orlando Magic star Dwight Howard and Bulls rookie Derrick Rose. Their uniquely stylistic approach to analyzing both players’ game and strengths comes to life through the deep telling voice of of Chali 2Na from Jurassic 5. The result is an uncanny analysis of both Dwight and Derrick spotlighting their roles as the ultimate Commander and Creator, leading their teams and the performance revolution of the game.

Released: May 2009
Advertiser: Adidas
Agency: 180 LA
Country: USA

Executive Creative Director: William Gelner
Creative Directors: Grant Holland, Gavin Milner
Art Director: Joel Rodriguez
Copywriter: Amir Farhang
Executive Producer: Peter Cline
Producer: Kate Morrison
Junior Producer: Dave Stephenson
Account Director: Chad Bettor
Account Manager: Kirk Johnsen
Account Executive: Jared Jue
Business Affairs: Audra Brown

Production Co.: The Ebeling Group
Animation Co: Tennant
Director: Hilton Tennant
Executive Producer: Mick Ebeling
Senior Producer: Neil van Harte

Illustration: Freedarko

Editorial / Off-Line Edit
Editorial Co.: 180 Editorial
Editor: Jeffrey Elmont / Chris Hall
Producer: Dave Stephenson
Recording / Mix
Recording Studio: Beacon Street Studios
VO: Chali 2na
Final Mix: Beacon Street Studios

Music: Original
Music Company: Beacon Street Studios
Track Title: Dwight Howard / Derrick Rose
Composer: Beacon Street Studios
Music Co. Producer: Adrea Lavezzoli / Nicolette Guidotti
Sound Design Co. Beacon Street Studios
Sound Designer: Beacon Street Studios
Sound Design Producer: Adrea Lavezzoli/Nicolette Guidotti

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