Adidas and advertising agency Iris Worldwide from London have released this amazing video commercial recently.
The spot presents the brand’s exciting creation – Adizero F50 Messi. Therefore, it features a soccer star Leo Messi. He wears a LED costume and Adizero shoes. Once the lights go off, he starts playing with a ball and we can see the mesmerizing lights of the LED costume. The creatives have realized „light in motion“ idea perfectly.
Watch the spot and tell us if you liked it.
Agency: Iris Worldwide, London
Creative: Adam Fish
Managing partner: Henry Scotland
Agency producer: Sophie Horner
Director: Marcus Lyall