Adidas and advertising agency 180 Los Angeles have launched this cool commercial entitled “Do What Light Does”.
The ad features Redskins star quarterback Robert Griffiin III. The latter appears in many different roles. As a ghost, he haunts his opponent: bus driver, trainer, police office, signal caller… He is everywhere. In the end Griffin III does what light does, whith the help of Adizero 5-Star Mid shoes, of course. And he wins.
Watch the video and tell us if you enjoyed it.
Agency: 180 Los Angeles
Executive Creative Director: William Gelner
Creative Director: Gavin Milner
Creative Director: Grant Holland
Executive Producer/Managing Partner: Peter Cline
Director: Sam Brown