Adidas introduced its brand new Adizero shoes along with a commercial campaign for it from creative agency 180 Los Angeles.
The advertisement below is called “Rush”. It features athletes running through the streets at night towards the stadium. Beautifully shot it represents Adizero as shoes, made for light victory.
Adizero’s new technology made it only 7.5 ounces weight. According to Mikal Peveto, director of running for Adidas America: “At Adidas, our goal is simple. We design and engineer lightweight shoes to make athletes of all levels of sports faster so they can perform better on the track, the field and the court. We know seconds make the difference between first and second place or a personal best effort.”
Watch this commercial and tell you opinion about it.
Agency: 180 LA
ECD: William Gelner
Prod. Co.: Biscuit Filmworks
Director: Christopher Riggert