Adidas has launched a new advertising campaign “It’s on me for my Brotherhood” with a video “It’s on me for we” which you can watch below. The campaing is featuring rising NBA stars, Dwight Howard and Derrick Rose, to celebrate the individuals of a Brotherhood and the contributions they make to their team.
“It’s on me for my Brotherhood” focuses on showing how Adidas clothing and shoes enhance the players’ performanceand solidifies their Brotherhood. While the players are part of a larger Brotherhood, each individual is responsible for doing his bit to strengthen the team as a whole. The campaign also stars other NBA players Kevin Garnett, Chauncey Billups, Tim Duncan, Tracy McGrady and Josh Smith.
Agency: 180 LA
Copywriters: Tom Hamling, Amir Farhang
Art director: Erwin Federizo
Production company: Elastic
Director: Patrick Murphy
Editor: Jon Hopp