Adidas Benelux and advertising agency Iris from Amsterdam have launched this funny video, documenting the real campaign for football fans.
One casual day, football lovers came to a shop to buy a T-Shirt with their favorite team’s – Ajax – brand. And suddenly they found themselves in a private party with Ajax players! Can you imagine the surprise and amazement of them? Some of them might not forget it for a long time. And for us it is funny to watch their reactions.
However, the Daily Mail questioned the ethics of this campaign: was it ok to spy on people in the changing room? What do you think?
Watch this video and share your opinion with us.
Advertising Agency: Iris Amsterdam, The Netherlands
Production: Fixers Promotion
PR / Social: TBWA\Busted