Adidas basketball launched a new marketing campaign called “Fast Don’t Lie,” featured NBA stars Dwight Howard, Derrick Rose and “Slim Chin” played by Ken Jeong to promote AdiZero Rose and Beast shoes.
AdiZero Rose (Derrick Rose signature sneakers) is the lightest signature basketball shoe Adidas has ever created, weighing in at 12.8 ounces. Also one cool thing to note is that adidas’ iconic three stripes are on the back of the shoe instead of the side, that way defenders can see them after he’s speeding by them on the court.
Adidas Beast’s (Dwight Howard signature sneakers) is remarkable for its tongue, which features a unique lacing system that allows you to pop it forward for casual wear or move it back and lace through the loops for a tight fit on the court. Both shoes include a mix of textiles and synthetics that help reduce weight and increase stability during cutting movements.
The adiZero Rose will launch in a black/red/white color on October 22 and will roll out in five different colors through February. The Beast will launch in a black/black/royal color on November 12 and will roll out in three additional colors through December.
His marketing campaign Adidas and 180LA started with strange music video for “Fast Don’t Lie,” the anthem for its new basketball campaign. The video features NBA Defensive Player of the Year Dwight Howard in a crushed velvet dinner jacket, sitting down at a grand piano with Kim Jeong’s ‘Slim Chin’ character, which is showing off his vocals. In video also features NBA All-Star player Derrick Rose.
Fast Don’t Lie Music Video
After that Adidas has an entire YouTube channel featuring the Slim Chin and NBA players Dwight Howard and Derrick Rose. Also on October 20 on YouTube Adidas Basketball launched an interactive video experience where fans can step into Derrick Rose’s Adidas kicks to drive to the hoop on Slim Chin’s own lavish court, performing aerial dunking maneuvers from an interactive, first-person perspective. The campaign continued with two television spots also launched on October 20.
Advertising Agency: 180 Los Angeles, USA
Executive Creative Director: William Gelner
Creative Directors: Gavin Milner, Grant Holland
Executive Producer / Managing Partner: Peter Cline
Producer: Anne Kurtzman
Producer: Dave Stephenson
Copywriter: Eric Helin
Art Director: Erwin Federizo
Group Account Director: Chad Bettor
Account Director: Jerico Cabaysa
Account Manager: Jared Jue
Planner: Matt Johnson
Production Co.: Imperial Woodpecker
Director: Stacy Wall
DP: Greig Fraser
Producer: Anita Wetterstedt
Executive Producer: Doug Halbert
Production Designer: Laura Fox
Stylist: Lee Ann Jarvis
Casting Director: Alyson Horn
Editorial Company: HutchCo Technologies
Editor: Jim Hutchins
Assistant Editor: Joaquin Machado
Executive Producer: Jane Hutchins
Colorist: Stefan Sonnenfeld
Transfer Facility: Company 3
Online/VFX: Eight VFX
VFX Supervisor: Jean-Marc Demmer
Compositor: Nicolas Cadorette-Vigneau
Flame Artist: Joe Chiao
Executive Producer: Baptiste Andreiux
Producer: Marsi Frey
Music Co: Beacon Street Music
Composer: Andrew Feltenstein and John Nau
Creative Director: Andrew Feltenstein and John Nau
Producer: Adrea Lavezzoli
Recording Studio: Eleven Sound
Mixer: Jeff Payne
Asst Mixer: Ben Freer
Executive Producer: DJ Fox-Engstrom