ADCC Award Show 2010 opening short film “Hate/Love” by Leo Burnett, Toronto

ADCC Award Show 2010 opening short film “Hate/Love” by Leo Burnett, Toronto

Leo Burnett, Toronto created the opening short film “Hate/Love” for the 2010 Advertising and Design Club of Canada (ADCC) Awards, which took place on Nov. 4.

The Advertising & Design Club of Canada (ADCC) is a non-profit, non-political group dedicated to encouraging excellence in Canadian advertising and design. Each year since 1949 the ADCC organize the awards show, known as Directions, which is acknowledged as the premiere creative awards show in Canada. They invite a selection of international judges to join and select the most brilliant creative work in the industry.

Judy John, chief creative officer at Leo Burnett Toronto, says the film taps into an insight the Leo Burnett team believes think every creative feels: love for the business when things are going well, and hate, when things aren’t.”

Love/Hate – ADCC Awards Show

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Credits:

Client: Advertising and Design Club of Canada (ADCC)
Product: Award Show 2010
Agency: Leo Burnett, Toronto
Airdate: For Award Show Screening – November 4, 2010

Chief Creative Officer: Judy John
Executive Producer: Franca Piacente
Writer: Steve Persico
Art Directors: Anthony Chelvanathan, Dave Tupper
Project Manager: Dawn Green
Production Company: Spy Films, Toronto
Director: Arev Manoukian
Executive Producer: Carlo Trulli
Producer: Marcus Trulli
Director of Photography: Andre Pienaar
Visual Effects: Crush, Toronto
Executive Producer: Jo-ann Cook
Senior Producer: Janice Rebelo
CG Supervisor/Artist: Aylwin Fernando
CG Production Manager: Raphael Quirino
CG Artist: Josh Clifton
CG Artist: Leonardo Silva
CG Artist: Tim Dormady
CG Animator: Chris Minos
VFX Supervisor: David Whiteson
VFX Artist: Kaelem Cahill
VFX Artist: Andre Arevalo
VFX Artist: Pat Moore
Logo Treatment Senior Graphic Designer: Julia Deakin
Editorial: Panic & Bob, Toronto
Editor: Mariam Fahmy
Executive Producer: Sam McLaren
Transfer: Notch, Toronto
Colourist: Jason Zukowski
Music and Sound Design: Silent Joe, Toronto
Producers: Jody Colero, Marco DeFelice, Christine Leslie

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