Ad Campaigns

Volvo Ad Campaign: Drive Challenge
Volvo Ad Campaign: Drive Challenge

Volvo has launched a new campaign in Portugal to promote their ecological and economical cal line Volvo Drive. Instead of showing some ordinary commercial they created a reality show or more like a test drive. Three Volvo C30 cars with full fuel tanks were given to three chosen people to see how far they can go with one tank.

Samsung Mobile Explorers
Samsung Mobile Explorers

Samsung has launched an interactive ad campaign related to the winter Olympics in Vancouver. They send five teams of mobile explorers to Vancouver to show people what is it like to be in the city where the Olympic games are happening. The explorers document their daily non-stop adventures and share then on the Internet.

Volvo Safe and Style Campaign
Volvo Safe and Style Campaign

In 1959 Volvo invented the three-point safety belt which is one of the most important safety features in every car. It’s used in almost all cars now available but the problem is that not all people tend to wear safety belts. This new campaign called ‘Safe and Style’ was created in order to change people’s habits in UAE, where they see the safety belt wearing as not very ‘cool’ thing to do.

Diesel Ad Campaign: Be Stupid
Diesel Ad Campaign: Be Stupid

Diesel and their new ad agency Anomaly have launched a new ad campaign which includes video, print, outdoor and viral commercials. The tagline ‘Be Stupid’ declares Diesel’s new philosophy that it’s way more interesting to be stupid and gave fun than be smart and live a boring life.

Coca-Cola Commercials (Vancouver 2010)
Coca-Cola Commercials (Vancouver 2010)

As we all know, this year the winter Olympics will be held in Vancouver, Canada. So now we start seeing some commercials connected with the Olympics. Here are two new TV commercials from Coca-Cola which have been made by two different agencies in different countries especially for this event.

U.S. Census Bureau: 2010 Census Communications Campaign
U.S. Census Bureau: 2010 Census Communications Campaign

The United States Census Bureau is the government agency that is responsible for the United States Census. In order to inform everyone about the 2010 Census the Census Bureau has developed an integrated communications campaign.

Mini Cooper Ambient Campaign
Mini Cooper Ambient Campaign

Mini has launched an ambient campaign in Amsterdam which is a lot like the Heineken Walk-in Fridge campaign. The idea is the same, after Christmas they put empty boxes of Mini Cooper cars in the streets of Amsterdam as if somebody had got Mini Cooper for Christmas wrapped in a big box.

Royal Life Saving Association of Western Australia Commercials
Royal Life Saving Association of Western Australia Commercials

The Royal Life Saving Association of Western Australia has launched a new TV ad campaign with a single goal – to reduce the number of water related accidents in Australia.

The Out Of Work Ad Guy
The Out Of Work Ad Guy

Jeremy Salzman was a creative director in one of ad agencies in Toronto but he was laid off. Since the situation in job market is still quite bad, Jeremy decided to use all his skills gained working with advertising and promote himself.

Kia Viral Campaign: Moochie
Kia Viral Campaign: Moochie

Kia has launched new viral ad campaign. It features six episodes about three guys and their pet, a talking hamster named Moochie. The hamster gets sick so the guys struggle to save his life.

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