Acura Commercial: Transactions

Acura Commercial: Transactions

Acura NSX together with RPA agency released a new commercial earlier this year. It ran during the Super Bowl championship game.

The commercial features Jerry Seinfeld who is ridiculously excited about the new Acura. He is keen on getting the very first brand new car. He is doing hilarious attempts trying to convince the seller to give him the first vehicle. Finally Jerry looses to Jay Leno. But all the Jerry’s effort was worth the video.

“The goal is to present a commercial that not only clearly positions the NSX as the ultimate ‘must have’ sports car, but does it in a way that is memorable, entertaining and aligned with Acura’s brand position,” said John Hage, EVP/executive creative director at RPA, the Acura’s advertising agency.

Watch this amusing and adventurous video.

Agency: RPA
Exec VP, Executive Creative Director: John Hage
VP, Head of Art: Phillip Squier
Associate Creative Director/Copy: Jon King
Art Director: Brian Hall
VP, Executive Producer: Jack Epsteen
Production Writers: Jerry Seinfeld, Barry Marder, Chuck Martin, Spike Feresten, Bob Einstein
Production Company: MJZ
Director: Craig Gillespie
DP: Emmanuel Lubezki
Visual Effects: Eight VFX
Editorial: Arcade
Editor: Kim Bica
Sound Design: Mit Out Sound
Sound Designer: Ren Klyce

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