A very beautiful new spot for the climate change action group Act on CO2. In this video a man is telling his daughter a bed time story, but instead of the usual fairytale, the book explains what our world might look like if we don’t cut our carbon emissions. Environmental cliche, but still it is a touching spot. This video was created by Abbott Mead Vickers BBDO.
You can find more about the campaign on the “Act on CO2” official website.