Acne Pimple Cream Ambient Campaign
To expose the target audience, teenagers during their summer break, to Clearens acne pimple cream in a surprising and unexpected way.
The creative solution
A poster 5 meter tall, featuring a teenage boy, placed on a climbing wall located in the largest and most active climbing center in Israel (1,100 square meters). In order to create the acne illusion we rearranged the climbing grips, placing them where pimples usually appear on the face.
Thousands of teenagers were exposed to the climbing wall (8,000 per month) during their summer vacation and met every pimple up-close and personal”.
Released: August 2009
Brand name: Acne Pimple Cream
Agency: Shalmor Avnon Amichay/Y&R
Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Art Director: Meron Sasson
Copywriter: Sharon Refael
Account Director: Adam Polachek
Account Supervisor: Dana Cogan
Account Executive: Anat Ruderman
Producer: Hagai Ramati
Photographer: Menachem Reiss