ACCIONA company is a one of the leaders in infrastructure management, services and renewable energy. Recently it launched a rebranding campaign called “Re_”. The goal is to declare once more the vision of the company. With this campaign ACCIONA also wants to raise awareness of global environmental problems and determine how people should cope with them with a little help from ACCIONA of course.
The campaign features a great deal of outside advertising (7,000 selected urban locations), a new web page, ads on social networking sites and a stunning video which will be shown on TV only once but it will be available everywhere via an online community.
Agency Exec Producer: Diego Maсas / Luis Felipe Moreno
Production Company: Garlic.tv, Madrid
Director: Marcelo Burgos
Director of Photography: Pancho Alcaine
Exec Producer: Alvaro Gorospe
Production Manager: Chema Sayago
Editor: Pablo Plant
Music: Jose Battaglio (Heaven)
Post Production Company: Serena Digital
VFX Supervisor: Emilio Perez
Lead Flame Artist: Emilio Perez
CG Lead: Fernando Jariego