Absolut “Transform Today” Campaign

Absolut “Transform Today” Campaign

Absolut and advertising agency Sid Lee have released a new very exciting campaign “Transform Today” recently.

The first video features sculptural couturier Yiqing Yin, who talks about the creativity process and where the inspiration comes from. The second spot features Woodkid – an illustrator, director and musician. He says that life is about exploring, not succeeding. We have to say, that the videos are incredibly beautiful – a real treat for your eyes.

Watch the spots and share your opinion about them with us.


Agency: Sid Lee

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