7-Eleven Convenience Store Chain: Domo

7-Eleven Convenience Store Chain: Domo

Domo 7-Eleven slurpee cups

Convenience chain 7-Eleven will feature a Japanime character, Domo, in an in-store program launched this month.

Created by Japanese illustrator and director Tsuneo Goda as the mascot for Japanese public television station NHK in 1998, Domo has a unique look and personality that quickly catapulted the character into one of the Internet’s biggest sensations. Domo has achieved pop culture super-status through user-generated content and thousands of viral videos on popular websites like YouTube, Facebook and Flickr.

As part of Big Tent Entertainment’s Domo promotion this month, 7-Eleven stores are offering three collectible Slurpee cups filled with Fuji Frost by Fanta, four flocked Slurpee character straws, Big Bite hot dog containers shaped like Domo’s jaws, a special 99-cent brown Domo coffee cup and an exclusive Domo Attack! Energy drink. Domo merchandise, including DVDs, Qee miniature action figures, comic books, plush characters, apparel (T-shirts and caps) will be available in stores, as well.

As part of the promotion, 7-Eleven is releasing a three-part webisode viewable at www.slurpee.com and www.domonation.com, which follows Domo and friends in their quest for a Slurpee. The films were created by dwarf inc., the Japanese animation company that originally created Domo.

Watch the first episode below. Each episode will debut weekly. The promotion ends Nov. 15.


Advertising Agency: Freshworks/Tracylocke,
Client: 7-Eleven
Marketing and Licensing: Big Tent Entertainment
Chief Creative Director: Sandi Means
Executive Creative Director: Regan Holley
Group Creative Director: Kyle Jones
Copywriter: Alex Harvey
Art Director: Craig Bradley

Domo 7-Eleven coffee cups

Domo 7-Eleven straws

Domo 7-Eleven hot dog

About 7 Eleven:
7 Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises or licenses approximately 7,800 7-Eleven stores in North America. Globally, 7-Eleven operates, franchises or licenses more than 36,600 stores in 15 countries.

About Big Tent Entertainment, LLC:
Big Tent Entertainment, LLC is an entertainment company specializing in the integrated development and management of media brands. Formed in 2002, the company manages a portfolio across both traditional and new media while focusing on brand strategy, community building, viral marketing, licensing and retail merchandising. Big Tent currently serves as the worldwide (ex Asia) marketing and licensing company for viral sensation Domo and the North American agency of record for a number of children’s properties.

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